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	<title>Turning Up the Awesome</title>
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		<title>Turning Up the Awesome</title>
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		<title>This is my city. Running is my happy place. Writing is cathartic.</title>
		<link>http://turninguptheawesome.com/2013/04/24/marathon/</link>
		<comments>http://turninguptheawesome.com/2013/04/24/marathon/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 03:45:08 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[cambridge]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[life goals]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[running]]></category>

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		<description><![CDATA[On the Sunday night before Patriots Day I laced up my sneakers and jogged down Norfolk St in Cambridge. I took a left, then cut over to Hampshire and down through Kendall Square. I crossed Land Boulevard, ducked under the bridge and did a quick loop around that weird pond in front of the mall. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1484&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p style="text-align:justify;">On the Sunday night before Patriots Day I laced up my sneakers and jogged down Norfolk St in Cambridge. I took a left, then cut over to Hampshire and down through Kendall Square. I crossed Land Boulevard, ducked under the bridge and did a quick loop around that weird pond in front of the mall.</p>
<p style="text-align:justify;">Back out by the Cambridge Yacht Club, I picked up the pace and started cruising along the Charles River path. It was dusk and groups of runners were all out doing their pre-marathon tune ups. I smiled with them and with my city and with the gorgeous night and with the perfect day to come.</p>
<p style="text-align:justify;">The skyline was sparkling and, even though I’ve taken this Exact. Same. Picture. at least a few dozen times, I pulled out my phone and snapped it again. “Lookin’ good, Boston,” I thought. “Happy Marathon Eve.”</p>
<p><a href="http://turninguptheawesome.files.wordpress.com/2013/04/2013-04-15-18-33-39.jpg"><img class="size-medium wp-image-1489 aligncenter" alt="2013-04-15 18.33.39" src="http://turninguptheawesome.files.wordpress.com/2013/04/2013-04-15-18-33-39.jpg?w=300&#038;h=300" width="300" height="300" /></a></p>
<p style="text-align:justify;">Writing is cathartic for me. And I’ve taken the past week harder than I might have expected. So I’m writing.</p>
<p style="text-align:justify;">The where-were-you brief: At my friend’s house, on Hereford and Newbury. I was leaning way out of the first floor window to cheer on runners when I felt the bombs go off. Then we smelled smoke, heard the sirens, saw a marathon of people running <i>back</i> <em>down</em> Hereford collide with runners still en route to the finish. I started refreshing Twitter like crazy.  Someone turned on the TV. We began ushering stray runners into the house. A cop told us to shut the windows.</p>
<p style="text-align:justify;">Some of my medically trained friends ran to the scene. Others comforted the displaced runners with blankets, beverages and food. We checked in with our people. It was awful and confusing, but I was so, so, proud of how my friends inside and <a href="http://www.newyorker.com/online/blogs/newsdesk/2013/04/why-bostons-hospitals-were-ready.html" target="_blank">the whole city outside seemed to be responding</a>. Truly – it felt like we all just <i>knew </i>that this is how you come together, this is what you do.</p>
<p style="text-align:justify;">None of my inner circle were hurt or killed. I am forever thankful for that. But like everyone else in this truly tiny city, I’m only a connection or two away from those who lost everything. It’s impossible not to feel like this was a personal attack. Like a flap of the butterfly wings and the scene would have shuffled. It could be any one of us devastated.</p>
<p style="text-align:justify;">Last week as the police looked for the killers, with this closeness of our small city heavy on my mind, I found myself repeating Martin Richard’s words over and over: <i>No more hurting people. Peace. </i>It was a loop that didn&#8217;t stop. The words just kept playing in my head.</p>
<p style="text-align:justify;">This is my city. Running is my happy place. There is nothing, <i>nothing</i> more pure and innocent and near to my heart than the people who come out and cheer on Patriots Day. I’ve run two marathons and I know for a fact: normal people cannot run 26.2 miles with out the people who watch marathons. Running a marathon is a selfish endeavor and the spectators give selflessly of their time and energy and love simply to help others overcome their own self-doubt. It is beautiful. <em>(A writer that I really like <a href="http://jezebel.com/the-people-who-watch-marathons-473405924" target="_blank">put this in a way</a> that hit home, I’m borrowing from her to help put the idea down in words.)</em></p>
<p style="text-align:justify;">Who are these evil bastards. You did <span style="text-decoration:underline;"><strong>NOT</strong></span> do this to these amazing people in this amazing city. No.</p>
<p style="text-align:justify;"><i>No more hurting people. Peace.</i></p>
<p style="text-align:justify;">Meanwhile, I was feeling horribly, horribly guilty. Worse things than this happen all the time. Sandy Hook. Was worse. From a sheer loss of life and catastrophe of the human condition. I think Sandy Hook was worse. And that’s just the most recent. Of course I felt horrible then. But I didn’t dwell on it. I didn&#8217;t hunt for news or change my facebook banner and start using supportive hashtags. I didn’t give money. Now I was feeling so guilty and selfish for feeling so miserable and angry. Meta-guilt on the selfish anger on the deep sadness.</p>
<p style="text-align:justify;">On Thursday night I was in DC, at a conference. Still checking Twitter every, oh, 30 to 45 seconds, when I saw that a cop had been shot at MIT.</p>
<p style="text-align:justify;">“Oh, eff.” I tweeted. Not realizing yet that it was connected. What followed and watching the ensuing chase through twitter and the police scanner was a crazy experience in real-time news. Worthy of a blog post in and of itself. But when I finally went to sleep at 3:30 on Friday morning it seemed possible that they might, maybe, figure out who did this. Maybe we&#8217;d get some answers.</p>
<p style="text-align:justify;">My alarm went off at 5:30 so I could send a draft of something to a colleague. I kept checking Twitter incessantly and at some point it became clear that the killers now had names. And an address. And – ohwhatinthebloodyhell – they’re my neighbors.</p>
<p style="text-align:justify;">For the rest of Friday in DC I watched my street on the news, monitored the lock down, sent texts to neighbors and checked our building Facebook page. My favorite day, my city, my sport and now my NEIGHBORHOOD?  This seemed ridiculous. Again with the sadness and the anger and then the guilt for being selfish, because of course this isn’t about me and I’m fine and my people are fine, so stop freaking out about the fact that you’ve been living 400 feet from two murderers.  But it was like a vortex for a few days – I just wanted to know more and more about the two killers, try to understand, catch a glimpse of something, anything, that could have tipped me off or shown me a sign. I kept reading even past the point where there was anything new to read. It was all encompassing. I came down with a cold – made myself actually sick over it.</p>
<p style="text-align:justify;">Finally, today, I let go of the guilt part.</p>
<p style="text-align:justify;">During the moment of silence on Monday I went down to MIT and stood in the human chain for Officer Collier. I held hands with two strangers and then walked over the bridge and cried at the memorial near Boylston. I went for a long run tonight and listened to an amazing <a href="http://www.wbur.org/events/boston-after-the-bombings">live radio discussion</a> on WBUR. I decided that it’s pointless to feel guilty about my feelings. There are more positive things to do with these feelings.</p>
<p style="text-align:justify;">I’m going to thank our police officers and first responders without restraint. I’m going mourn deeply for the lives lost. I’m going to try to understand other people, where before I might have just written them off. I’m going to cheer for the injured as they learn to walk and run again. I’m going to do my darndest to get a number and run Boston next year and I’m going to turn right on Hereford and left on Boylston and cross the finish line with a giant grin on my face and I’m going to hug the living daylights out of the first spectator I see.</p>
<p>We’re one Boston and we’re one human kind.</p>
<p><i>No more hurting people. Peace.</i></p>
<p><a href="http://turninguptheawesome.files.wordpress.com/2013/04/photo-3.jpg"><img class="size-medium wp-image-1490 alignleft" alt="photo (3)" src="http://turninguptheawesome.files.wordpress.com/2013/04/photo-3.jpg?w=300&#038;h=300" width="300" height="300" /></a></p>
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		<title>Dawn Revisited&#8230;</title>
		<link>http://turninguptheawesome.com/2013/03/16/dawn-revisited/</link>
		<comments>http://turninguptheawesome.com/2013/03/16/dawn-revisited/#comments</comments>
		<pubDate>Sat, 16 Mar 2013 22:56:42 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[pretty]]></category>

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		<description><![CDATA[Dawn Revisited By Rita Dove Imagine you wake up with a second chance: The blue jay hawks his pretty wares and the oak still stands, spreading glorious shade. If you don&#8217;t look back, the future never happens. How good to rise in sunlight, in the prodigal smell of biscuits- eggs and sausage on the grill. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1476&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<figure class="quote">
<blockquote>
<p><strong>Dawn Revisited</strong></p>
<p><em>By Rita Dove</em></p>
<p>Imagine you wake up<br />
with a second chance: The blue jay<br />
hawks his pretty wares<br />
and the oak still stands, spreading<br />
glorious shade. If you don&#8217;t look back,</p>
<p>the future never happens.<br />
How good to rise in sunlight,<br />
in the prodigal smell of biscuits-<br />
eggs and sausage on the grill.<br />
The whole sky is yours</p>
<p>to write on, blown open<br />
to a blank page. Come on,<br />
Shake a leg! You&#8217;ll never know<br />
who&#8217;s down there, frying those eggs,<br />
if you don&#8217;t get up and see.</p>
<p>&nbsp;</p>
</blockquote>
</figure>
<p>In love with this poem. Via Somerville neighbors, <a href="http://ramblings.theoldtry.com/2013/01/dawn-revisited.html">The Old Try</a><br />
<h2 class="entry-title"><a href="http://turninguptheawesome.com/2013/03/16/dawn-revisited/" title="Permalink to Dawn&nbsp;Revisited&#8230;" rel="bookmark">Dawn&nbsp;Revisited&#8230;</a></h2>
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		<title>Hi Frank: In which I get a bit sappy about the Internet</title>
		<link>http://turninguptheawesome.com/2013/03/16/hi-frank-in-which-i-get-a-bit-sappy-about-the-internet/</link>
		<comments>http://turninguptheawesome.com/2013/03/16/hi-frank-in-which-i-get-a-bit-sappy-about-the-internet/#comments</comments>
		<pubDate>Sat, 16 Mar 2013 22:42:45 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[cool company]]></category>
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		<description><![CDATA[“HI FRANK! What’s up? We’re at 1918 Ceasar Chavez. Perfect! See you soon!” This is a paraphrase of how I answered my phone quite frequently at SXSW last week. You may, from the outside, imagine that Frank is a close personal friend. He is not. He’s just some dude, driving a car. I hit a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1469&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p style="text-align:center;">“HI FRANK! What’s up? We’re at 1918 Ceasar Chavez. Perfect! See you soon!”</p>
<p><a href="http://turninguptheawesome.files.wordpress.com/2013/03/hello_frank_header_2.jpg"><img class="size-medium wp-image-1464 aligncenter" alt="hello_frank_header_2" src="http://turninguptheawesome.files.wordpress.com/2013/03/hello_frank_header_2.jpg?w=300&#038;h=94" width="300" height="94" /></a></p>
<p>This is a paraphrase of how I answered my phone quite frequently at SXSW last week. You may, from the outside, imagine that Frank is a close personal friend. He is not. He’s just some dude, driving a car. I hit a button (Uber or Sidecar) on my phone and Frank’s name, number, car make and model and rating from previous customers pop up. Moments later, Frank arrives, takes us where the group needs to go. Jovial conversation and happy returns abound. Magical.</p>
<p>I love this interaction. And, I love Frank. Well, maybe not Frank, persay. But I love what Frank stands for. This interaction embodies how technology can put a problem and a solution into the same place at the same time, while removing the barriers to a transaction and creating a personal relationship.  It feels simultaneously futuristic and obvious.</p>
<p>A point of reference: <a href="http://www.theatlantic.com/technology/archive/2013/01/what-if-the-great-wikipedia-revolution-was-actually-a-reversion/272697/" target="_blank">in The Atlantic, Rebecca J. Rosen reviews a paper</a> from the journal <i>New Media and Society</i> called <a href="http://nms.sagepub.com/content/early/2013/01/13/1461444812470428.full" target="_blank">“Wikipedia and encyclopedic production”</a>. The authors argue that, <i>“[…] when it comes to the method by which Wikipedia was assembled &#8212; amateur, obsessive collaborators augmenting earlier work bit by bit &#8212; Wikipedia&#8217;s not as revolutionary as it&#8217;s cracked up to be.”</i></p>
<p>Wikipedia is at its’ core pretty similar to the collaborative, accretive processes by which knowledge was collected and catalogued for thousands of years. Throughout history, Rosen writes (1), ‘obsessive compliers’ have collected knowledge and built on each other’s works not dissimilarly to our modern day Wikipedians (see my homeboy Pliny the Elder’s 37 volume <i>Natural History</i>). Rosen extends the observations in this paper beyond just the encyclopedia:</p>
<blockquote><p>In fact, this seems to be true of so many of the Internet&#8217;s &#8220;innovations&#8221;: Blogs look like 18th- and 19th-century publishers more than they do The New York Times or The Washington Post; small crafters selling their wares on Etsy look more like earlier markets than the 20th century&#8217;s big chains. We have a tendency to reach for the most recent historical examples as our benchmarks, but <strong>when you take a longer view, you see that we haven&#8217;t so much as broken with the past as repeated it. </strong></p>
<p><strong>-</strong>  <a href="http://www.theatlantic.com/technology/archive/2013/01/what-if-the-great-wikipedia-revolution-was-actually-a-reversion/272697/">R. Rosen,&#8221;What if the great Wikipedia revolution was actually a reversion?&#8221;, The Atlantic, January 2013</a></p></blockquote>
<p>My favorite recent technology fosters what I’m going to call “micro-connections”, meaning instances where you can have a one-to-one, first-name interaction with someone whose needs and motivations align with yours. These kinds of tools ‘take us back’ by enabling personal interactions between people (2). These business models thrive by providing the kind of services, features and interactions that make each customer feel loved and special and part of a shared community. Yes, on the one hand technology moves us forward. But on the other hand all of these things are just helping us revert more closely back to the way humans interacted for thousands of years before the 20<sup>th</sup> century.</p>
<p>Before our more recent past, people lived in villages and knew pretty much everyone, it was easy to align services and needs. But look at what happened to the world:</p>
<div class="wp-caption alignleft" style="width: 616px"><a href="http://turninguptheawesome.files.wordpress.com/2013/03/screen-shot-2013-03-16-at-1-23-58-pm.png"><img class="wp-image " id="i-1453" alt="Image" src="http://turninguptheawesome.files.wordpress.com/2013/03/screen-shot-2013-03-16-at-1-23-58-pm.png?w=606&#038;h=334" width="606" height="334" /></a><p class="wp-caption-text">Source: United Nations, <a href="http://www.businessinsider.com/what-will-the-world-look-like-in-2030-2011-8?op=1" rel="nofollow">http://www.businessinsider.com/what-will-the-world-look-like-in-2030-2011-8?op=1</a>, annotation added.</p></div>
<p>This is terrifying. So many needs! How do we feed and clothe and shelter all of these PEOPLE? And obvious reaction would be to commoditize the human experience. Make as many things as possible, as fast and cheaply as possible: tract housing, massive agribusiness, Walmart.</p>
<p>But in the last five or six or so years, it’s felt like the Internet might be trying to show us a different way. Suddenly we have the information and tools to overcome the speed and scale of modern life and remake the micro-connections that formerly characterized human existence.</p>
<p>In a recently <a href="http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html" target="_blank">TED talk (worth watching) </a>punk rocker Amanda Palmer noted how Kickstarter has changed the music industry:</p>
<blockquote><p>For most of human history, musicians, artists &#8211; they’ve been part of the community, connectors and openers, not untouchable stars. Celebrity is about a lot of people loving you from a distance. But the Internet and the content that we’re freely able to share on it are taking us back. <strong>It’s about a few people loving you up close and about those people being enough.</strong></p>
<p>- <a href="http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html">A. Palmer, The Art of Asking, TED, March 2013</a></p></blockquote>
<p>So Amanda Palmer says that it should be enough to be known and loved by a few and that the Internet can help provide those tools. And Rebecca Rosen points to the Internet’s innovations as ways to get back to a more ‘normal’ way of living where we can connect and collaborate with people who share common goals. Finally let me show you one more graph that I love.  This is the number of breweries in the US:</p>
<div class="wp-caption alignleft" style="width: 578px"><a href="http://turninguptheawesome.files.wordpress.com/2013/03/untitled.png"><img class="wp-image " id="i-1449" alt="Image" src="http://turninguptheawesome.files.wordpress.com/2013/03/untitled.png?w=568&#038;h=220" width="568" height="220" /></a><p class="wp-caption-text">Source: <a href="http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/number-of-breweries" rel="nofollow">http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/number-of-breweries</a></p></div>
<p>I don’t know for a fact, but I suspect that brewing isn’t the only industry that’s becoming or has the potential to become decentralized and spawn smaller business where it’s enough, as Amanda Palmer says, “to be known and loved by a few.”</p>
<p>What if the 20<sup>th</sup> century really was just an anomaly? A disconnect between the growth of human population and our ability to handle it? Maybe new technologies will help us remake the (oh my, this is cheesy) the global village and sustain a happy human existence at speed and at scale. Maybe we can actually live simultaneously in a world that is populous and fast while still finding the micro-connections that make us truly happy.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><em>(1) She also uses the aurally and intellectually pleasing phrase &#8221;stigmergic accumulation.&#8221; Which, well, I&#8217;ll just leave that there for you. You&#8217;re welcome.</em></p>
<p><em>(2) I love Uber and Sidecare because they supply names and remove monetary exchange. I love Spotify because it allows me to share music instantly with friends all over the world – like we’re all around some virtual campfire. I love Etsy and Custom Made because I can email with a maker and we can communicate about the process and nuance of a craft. I love TaskRabbit because I can ask a local where we should order BBQ and tacos.</em></p>
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		<title>Recently in Awesome</title>
		<link>http://turninguptheawesome.com/2013/02/27/recently-in-awesome/</link>
		<comments>http://turninguptheawesome.com/2013/02/27/recently-in-awesome/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 04:22:24 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[cool company]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[genomics]]></category>
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		<guid isPermaLink="false">http://turninguptheawesome.com/?p=1425</guid>
		<description><![CDATA[Just some things I&#8217;ve starred / noted / pocket-ed lately. Oracle. Being awful. This made me so irritated. Was happy to see someone (@andrewparker) noticed, and wrote something about it. via the Gong Show A nice presentation with good advice about blog design. via Note and Point Remember David Hammons? I freaking loved this part of art [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1425&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Just some things I&#8217;ve starred / noted / pocket-ed lately.</p>
<p><a href="http://thegongshow.tumblr.com/post/43934055342/oracle-is-hurting-their-brand-with-foistware-in-java" target="_blank">Oracle. Being awful. This made me so irritated. Was happy to see someone (@andrewparker) noticed, and wrote something about it. </a>via the Gong Show</p>
<p><a href="http://noteandpoint.com/2013/02/10-things-to-make-your-blog-awesomer" target="_blank">A nice presentation with good advice about blog design.</a> via Note and Point</p>
<p><a href="http://thingsorganizedneatly.tumblr.com/post/42820155059/blackcontemporaryart-grupaok-david-hammons" target="_blank">Remember David Hammons? I freaking loved this part of art history.</a> via Things Neatly Organized</p>
<p><a href="http://www.avc.com/a_vc/2013/01/the-third-way.html">Sometimes I wonder what is an actual &#8216;good&#8217; outcome for a startup.</a> via AVC</p>
<p><a href="http://phenomena.nationalgeographic.com/2013/01/23/shakespeares-sonnets-and-mlks-speech-stored-in-dna-speck/" target="_blank">&#8220;Time and again, our storage formats become obsolete because we stop making the machines that read them—think about video tapes, cassettes, or floppy disks.</a>&#8221; via National Geographic</p>
<p><a href="http://fontfeed.com/archives/best-of-2012" target="_blank">Mmmmm, font. </a>via the Font Feed</p>
<p><a href="http://butdoesitfloat.com/There-are-some-things-you-learn-best-in-calm-and-some-in-storm" target="_blank">&#8220;There are some things you learn best in calm, and some in storm.&#8221;</a> via but does it float</p>
<p><a href="http://design-milk.com/minimalism-is-simple-according-to-grant-snider" target="_blank">I&#8217;m not sure I&#8217;d call this minimalism. But it is fun. </a>via Design Milk</p>
<p>&#8220;If my work is reductionist it&#8217;s because it doesn&#8217;t have the elements that people thought should be there. But it has other elements, that I like.&#8221; &#8211; <a href="http://en.wikipedia.org/wiki/Donald_Judd" target="_blank">Donald Judd. </a>[speaking of minimalism]</p>
<p><a href="http://laughingsquid.com/im-not-there-ghostly-self-portraits-leave-only-the-artists-shadow" target="_blank">I&#8217;m not there. </a> via Laughing Squid</p>
<p><a href="http://www.feld.com/wp/archives/2013/01/who-owns-your-ux-philosophy.html">&#8220;Who owns your UX philisophy?&#8221; </a>via Brad Feld</p>
<p>And these two that may not seem related but I&#8217;m really trying to make time to write about why they are, actually, very related</p>
<p><a href="http://www.businessweek.com/articles/2013-02-21/sriracha-hot-sauce-catches-fire-with-only-one-rooster#p1" target="_blank">Sriracha sauce</a> and <a href="http://www.newyorker.com/reporting/2013/03/04/130304fa_fact_lizza?currentPage=all" target="_blank">the Republican party </a></p>
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		<title>Art on art on art</title>
		<link>http://turninguptheawesome.com/2013/01/15/art-on-art-on-art/</link>
		<comments>http://turninguptheawesome.com/2013/01/15/art-on-art-on-art/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 03:07:47 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[watch]]></category>

		<guid isPermaLink="false">http://turninguptheawesome.com/?p=1421</guid>
		<description><![CDATA[This is just mesmerizing. http://fontfeed.com/archives/jessica-hische-lettering-rendered-in-cut-paper From the Font Feed. Beck&#8217;s new album isn&#8217;t an album at all, but a bunch of sheet music so that you have to play the album yourself (You would, Beck. You would). But then this person decided to recreate the album cover with cut paper. Which is really beautiful to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1421&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>This is just mesmerizing.</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='580' height='357' src='http://www.youtube.com/embed/zCez2LZZVi4?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>From <a href="http://fontfeed.com/archives/jessica-hische-lettering-rendered-in-cut-paper">the Font Feed</a>. Beck&#8217;s new album isn&#8217;t an album at all, but a bunch of sheet music so that you have to play the album yourself (You would, Beck. You would). But then this person decided to recreate the album cover with cut paper. Which is really beautiful to watch.</p>
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		<title>Life Science + Digital Health + Tech Blog List</title>
		<link>http://turninguptheawesome.com/2013/01/14/life-science-digital-health-reading-list/</link>
		<comments>http://turninguptheawesome.com/2013/01/14/life-science-digital-health-reading-list/#comments</comments>
		<pubDate>Tue, 15 Jan 2013 04:02:53 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[biotech]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cambridge]]></category>
		<category><![CDATA[diagnostics]]></category>
		<category><![CDATA[health IT]]></category>
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		<guid isPermaLink="false">http://turninguptheawesome.com/?p=1368</guid>
		<description><![CDATA[It seems like digital health and drugs/diagnostics/delivery are maybe starting to rub off on each other a little bit. David Shaywitz said it well in his column last weekend: The good news is that some digital health companies (though still precious few tech-oriented investors, who have remained generally skittish) are beginning to brave the complexities [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1368&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>It seems like digital health and drugs/diagnostics/delivery are maybe starting to rub off on each other a little bit. <a href="http://www.forbes.com/sites/davidshaywitz/2013/01/03/digital-health-companies-must-make-themselves-indispensable-to-established-stakeholders">David Shaywitz</a> said it well in his column last weekend:</p>
<blockquote><p>The good news is that some digital health companies (though still precious few tech-oriented investors, who have remained generally skittish) are beginning to brave the complexities of what might be called “real healthcare”.</p></blockquote>
<p>Totally agree. It&#8217;s a good sign.</p>
<p>On that note, I realized my blog list is nicely curated to cover the spectrum from &#8216;hard science&#8217; to TechCrunch (no offense, TechCrunch). This isn&#8217;t totally comprehensive, but it&#8217;s probably a decent starting point for biotech / business / digital health / tech. I&#8217;m sure I missed some and will update. And, not for nothing, posting it here will make it easier for me to email to people&#8230;</p>
<p><span id="more-1368"></span></p>
<p><b><span style="text-decoration:underline;">Blog List  (vaguely ordered from biotech -&gt; digital health -&gt; tech)</span></b></p>
<p>In the Pipeline: <a href="http://pipeline.corante.com/">http://pipeline.corante.com/</a> - science!!</p>
<p>Wild Types: h<a href="//wildtypes.wordpress.com/">ttp://wildtypes.wordpress.com/</a> &#8211; science!</p>
<p>CultureLab: <a href="http://www.newscientist.com/blogs/culturelab">http://www.newscientist.com/blogs/culturelab</a> - science.</p>
<p>The InVivo Blog: <a href="http://invivoblog.blogspot.com/">http://invivoblog.blogspot.com/</a> &#8211; biotech business.</p>
<p>The Medicine Show: <a href="http://www.forbes.com/sites/matthewherper">http://www.forbes.com/sites/matthewherper</a> &#8211; biotech business.</p>
<p>Life Sci VC: <a href="http://blogs.forbes.com/brucebooth/">http://blogs.forbes.com/brucebooth/</a> &#8211; biotech business.</p>
<p>Xconomy: <a href="http://www.xconomy.com/">http://www.xconomy.com/</a>  &#8211; Luke Timmerman’s Monday column = great</p>
<p>WSJ Health: <a href="http://online.wsj.com/public/page/news-health-industry.html">http://online.wsj.com/public/page/news-health-industry.html</a></p>
<p>Health Affairs: <a href="http://content.healthaffairs.org/">http://content.healthaffairs.org/</a> &#8211; health policy.</p>
<p>Life as a Healthcare CIO: <a href="http://geekdoctor.blogspot.com/">http://geekdoctor.blogspot.com/</a> &#8211; IT.</p>
<p>Candid CIO: <a href="http://candidcio.com/">http://candidcio.com/</a> &#8211; IT.</p>
<p>Not Running a Hospital: <a href="http://runningahospital.blogspot.com/">http://runningahospital.blogspot.com/</a></p>
<p>Little Devices: <a href="http://littledevices.org/">http://littledevices.org/</a> &#8211; MIT project on design invention and policy in health</p>
<p>Eliza Blog: <a href="http://www.elizablog.com/">http://www.elizablog.com/</a></p>
<p>David Shaywitz: <a href="http://www.forbes.com/sites/davidshaywitz">http://www.forbes.com/sites/davidshaywitz</a></p>
<p>Rock Health: <a href="http://rockhealth.com/">http://rockhealth.com/</a> &#8211; digital health.</p>
<p>Health 2.0: <a href="http://www.health2news.com/">http://www.health2news.com/</a></p>
<p>Fast Co. Exist: <a href="http://www.fastcoexist.com/">http://www.fastcoexist.com/</a> &#8211; I love FastCo.</p>
<p>Hooked: <a href="http://brodyhooked.blogspot.com/">http://brodyhooked.blogspot.com/</a> &#8211; ethics.</p>
<p>Change the Ratio: <a href="http://changetheratio.tumblr.com/">http://changetheratio.tumblr.com/</a> &#8211; women in business.</p>
<p>Technology Review (Bioscience News): <a href="http://www.technologyreview.com/">http://www.technologyreview.com/</a></p>
<p>MIT Media Lab: <a href="http://blog.media.mit.edu/">http://blog.media.mit.edu/</a></p>
<p>GigaOm: <a href="http://gigaom.com/">http://gigaom.com/</a></p>
<p>All Things D: <a href="http://allthingsd.com/">http://allthingsd.com/</a></p>
<p>Venture Beat: <a href="http://venturebeat.com/">http://venturebeat.com/</a></p>
<p>TechCrunch: <a href="http://techcrunch.com/">http://techcrunch.com/</a></p>
<p>Everyone has a blog. These people have good ones:</p>
<p style="padding-left:30px;">A VC: <a href="http://www.avc.com/">http://www.avc.com/</a></p>
<p style="padding-left:30px;">Ben’s Blog: <a href="http://bhorowitz.com/">http://bhorowitz.com/</a></p>
<p style="padding-left:30px;">Feld Thoughts: <a href="http://www.feld.com/">http://www.feld.com/</a></p>
<p style="padding-left:30px;">Andrew McAfee’s Blog: <a href="http://andrewmcafee.org/">http://andrewmcafee.org/</a></p>
<p style="padding-left:30px;">Venture Valkyrie: <a href="http://www.venturevalkyrie.com/">http://www.venturevalkyrie.com/</a></p>
<p style="padding-left:30px;">Seth Godin’s Blog: <a href="http://sethgodin.typepad.com/">http://sethgodin.typepad.com/</a></p>
<p style="padding-left:30px;">The Grain: <a href="http://an.ton.io/">http://an.ton.io/</a></p>
<p style="padding-left:30px;">The signal to noise…: <a href="http://thesignaltonoise.com/">http://thesignaltonoise.com/</a></p>
<p><b><span style="text-decoration:underline;">Twitter Lists</span></b></p>
<p><a href="https://twitter.com/jacquimiller/biotech-science-health">https://twitter.com/jacquimiller/biotech-science-health</a></p>
<p><a href="https://twitter.com/jacquimiller/startups">https://twitter.com/jacquimiller/startups</a></p>
<p><b><span style="text-decoration:underline;">Events / Classes</span></b></p>
<p><span style="text-decoration:underline;"><a href="http://www.intelligent.ly/">http://www.intelligent.ly/</a></span></p>
<p><span style="text-decoration:underline;"><a href="http://www.xconomy.com/events/">http://www.xconomy.com/events/</a></span></p>
<p><span style="text-decoration:underline;"><a href="http://rockhealth.com/events/">http://rockhealth.com/events/</a></span></p>
<p><span style="text-decoration:underline;"><a href="http://tech.co/">http://tech.co/</a></span></p>
<p><span style="text-decoration:underline;"><a href="http://www.skillshare.com/">http://www.skillshare.com/</a></span></p>
<p><a href="http://generalassemb.ly/">http://generalassemb.ly/</a></p>
<p>&#8230;and a million others. Just read Twitter.</p>
<p>This doesn&#8217;t include a dozen or so Google Alerts and really niche blogs that are specific to my interests. There are also some mainstream publications (like the NYT) that I don&#8217;t have on my Google Reader feed, but that I do follow on Twitter. I find that if I&#8217;m paying attention to the right niche sources, they act as a great filter and I can ignore anything in the mainstream press that doesn&#8217;t make it through the filter. I&#8217;ll try to remember to keep this updated. <a href="http://twitter.com/jacquimiller">Definitely holler at me if you have other things to add.</a></p>
<p>I have a bunch of marketing / communications / design / art blogs, too. That&#8217;s a different post.</p>
<p><em>Oh, also I use Google Reader and I know you can export the whole thing into a file that someone can open in an RSS reader. I haven&#8217;t, however, taken the time yet to figure out how to just send someone just specific folders with out sending them all my blogs about like, organic kale chips, political satire and 16 ways to style a coral blazer. So, if I anyone knows, please tell me. How to export individual folders. Not how to style a coral blazer. I&#8217;ve got that one.</em></p>
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		<title>Marketing Makeover for Unsexy Companies</title>
		<link>http://turninguptheawesome.com/2013/01/14/marketing-makeover-for-unsexy-companies/</link>
		<comments>http://turninguptheawesome.com/2013/01/14/marketing-makeover-for-unsexy-companies/#comments</comments>
		<pubDate>Mon, 14 Jan 2013 12:12:19 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://turninguptheawesome.com/?p=1409</guid>
		<description><![CDATA[I had the pleasure of speaking at the FutureM conference last year in their 20/20 track. It took me awhile, but I uploaded the slides here. A FutureM 2012: Marketing Makeover for Unsexy Industries from Jacquelyn Miller This is what I had to say&#8230; or at least what my notes said I was planning on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1409&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I had the pleasure of speaking at the <a href="http://blog.mitx.org/Blog/bid/87232/Announcing-FutureM-20-20-The-Future-of-Marketing-from-20-Exciting-20-Somethings">FutureM conference last year in their 20/20 track</a>. It took me awhile, but I uploaded the slides here.</p>
<iframe src='http://www.slideshare.net/slideshow/embed_code/15985142' width='427' height='350' scrolling='no'></iframe>
<div style="margin-bottom:5px;"><strong> <a title="A FutureM 2012: Marketing Makeover for Unsexy Industries" href="http://www.slideshare.net/JacquelynMiller/a-futurem-2012-marketing-makeover-for-unsexy-industries" target="_blank">A FutureM 2012: Marketing Makeover for Unsexy Industries</a> </strong> from <strong><a href="http://www.slideshare.net/JacquelynMiller" target="_blank">Jacquelyn Miller</a></strong></div>
<div style="margin-bottom:5px;"></div>
<div style="margin-bottom:5px;">This is what I had to say&#8230; or at least what my notes said I was planning on saying:</div>
<div style="margin-bottom:5px;"></div>
<div style="margin-bottom:5px;"><span id="more-1409"></span></div>
<div style="margin-bottom:5px;">
<p>In most consumer companies at some point in the past 5 years someone recognized, communicated and demonstrated the value of consumer engagement. In most consumer-facing companies this shift is happening or has already happened in a resounding way.  So where does an upstart young marketer go to find a new challenge?</p>
<p>I want to convince you today that the realm of ‘unsexy companies’ – places with complicated products and services, in industries where there’s a lot of regulation, a convoluted sales channel or value creation based on intellectual property – in these unsexy industries there’s an opportunity to do some really amazing marketing.</p>
<p>The concepts that everyone here has been extolling all week can be a bit of a hard sell in these industries– and for legitimate reason</p>
<p>I’m going to lay out three ‘starter tactics’ and explain why even these are challenging but I’ll also show you the potential for each. I’m not going to introduce any radical new ideas here, but I am going to talk about why it’s been so hard for unsexy industries to embrace “social marketing” strategies and I’ll present they case for why and how they can do it and should.</p>
<p>Then I’m going to argue today that it’s these industries where marketing has the ability to create the most change – not just to drive more sales and greater revenues, but to really change the way your customers approach the market and the way your management approaches its customers.</p>
<p>I’m going to focus largely on the life sciences and health sectors, because that’s what I know best – but I think this applies to many B2B companies with complicated products or hasn’t embraced a dialogue with consumers –</p>
<p>I think the underlying way to do this is to pick up a page from our friends over in tech and mobile and start having more fun with our marketing initiatives.</p>
<p>Now &#8211; I’m not saying we need to start calling everyone a ninja, or a rockstar or a guru. Unless you work with Russell Brandt and the Dali Lhama – in which case, yes. Definitely call it like it is. But otherwise, I’d encourage you not to try to make this a gimmick. Unsexy industries are allergic to gimmicks and job titles and vocabulary don’t really mater anyways.</p>
<p>I’m also not saying we should have more fun just because you know what would be fun guys? Having more fun!</p>
<p>Nope. I think that the basic premise of choosing marketing strategies that are “fun” in industries that are typically very serious will give marketers an ability to change the conversation and use marketing to educate consumers and shape the direction of their products and services for the better.</p>
<p>So what kind of marketing am I talking about? There are a lot of frameworks that can be used to explain the concepts behind ‘FutureM’ – customer-centric, content-driven, social-whatever etc.</p>
<p>I think the Old Spice Man commercials embody this best – I’d guess most of you are familiar with this one: it was unexpected and funny, it was simple, it communicated the brand attributes and it engaged the customer.</p>
<p>There are a lot of terms that we can use and tactics that I’m talking about – but it comes down to getting rid of jargon and being able to engage customers through transparent means of communications.</p>
<p>This has been successful in consumer industries because the customers are demanding it – transparency, reputation and social influence are critical.</p>
<p>I’m pandering to the Boston audience a bit but I do really like this book: “Marketing Lessons from the Grateful Dead” – by David Merriman Scott and Brian Halligan. This quote sums up really well why being transparent is only going to become increasingly important &#8212; as the “facebook” generation grows up, even B2B companies will need to embrace transparency because the decision maker at the other ‘B’ is still a person and will want to be treated like one.</p>
<p>So what are some gateway tactics to try in complicated, unsexy industries?</p>
<p>These are three – also from Scott and Halligan’s book – that I want to focus on today:</p>
<p>1.         Bypass Accepted Channels</p>
<p>2.         Keep Failing</p>
<p>3.         Free Your Content</p>
<p><strong>1. Bypass accepted channels and go direct</strong></p>
<p>This is the AirBnB / ZipCar model, you cut out the middle man and offer a product directly to customers.</p>
<p>I love AirBnB. If you’ve never stayed in one, I can’t recommend it highly enough. I’m totally bragging on this slide – I am the perfect guest! But it’s just very cool to have this service where you know that your behavior and reputation directly impact your credibility and ability to engage in the community.</p>
<p>This is really difficult in a highly regulated industry like medicine or drug development. We all know that direct-to-consumer ads for drugs generally come off sounding more threatening than promising and are often the subject of late night TV parodies.</p>
<p>But what if you could find a way to do this more genuinely? New drugs, and medical devices and treatment paradigms usually take a long time to develop. What if marketers  not only saw their role as a long-term commitment to the ultimate customer but also embraced social media and transparent communication to make that engagement happen?</p>
<p>This will be very scary for a lot of people because it means a very different degree of transparency. It will mean that the marketer needs to have a comprehensive view of all the gatekeepers, deciders and influencers in a channel to really understand who to speak to and in what manner to engage at each stage of the process</p>
<p>So what if this happens? I think it looks like a world in which it is much, much easier for people, for example with medical conditions – or anyone who’s interested really, to find out the most current research, to engage with the people behind the test tubes who are developing new solutions and to weigh in early an often.  This does happen sometimes – when Herceptin, one of the first genetically targeted drugs for breast cancer was being developed, the patient advocacy community played a significant role in helping shape clinical trials and helping regulators and the government understand the promise of the new drug. But it wasn’t until well into the fight that the company realized these patients and advocates were actually allies and could help rally to speed up the evaluation and approval process for the drug.</p>
<p>Marketing teams have an opportunity to use new communications and tools to more completely understand their end customers better and sooner in product development and ultimately help the company be more efficient in developing better products faster.</p>
<p>Since that time there has been a lot more patient advocacy activity around getting specific drugs approved – and companies like PatientsLikeMe are leading the way in providing a platform to organize these resources.</p>
<p>And patient advocates – like the quotes you see here – are starting to make the case that the new ‘blockbusters’ will come when companies start to engage with stakeholders as a resource and a partner rather than just an end consumer.  In a marketing role in a company like this you have the ability to work with medical affairs and be the torch-bearer who makes this effort possible.</p>
<p>I believe that in any industry, marketing  (with legal counsel, of course) can take the lead in using new engagement tools to have more informal, personal communications with their end customers in a transparent manner on a consistent basis over the long term.  This will allow the company to be part of a bigger community, where their reputation and credibility become key marketing assets.</p>
<p><strong>2. Keep Failing</strong></p>
<p>The next thing I want to talk about is the idea of failure.</p>
<p>In these serious and unsexy industries it’s not ok to have a product that fails.</p>
<p>The rapid deployment of buggy MVP products – the lean startup methodology &#8211; just doesn’t really work when you’re dealing with issues that affect people’s health and well-being, so product development involves a long, long time mitigating risks and you don’t have an option to fail and learn from mistakes in the public arena.</p>
<p>Unfortunately, it seems like communications and marketing in these industries has fallen into the same mindset.</p>
<p>But marketing is not exactly the same as product development.</p>
<p>With well-differentiated, clear product/market fit, for something that’s genuinely bringing value to the customer &#8211; like you have in these unsexy industries &#8211; you can experiment with ways that marketing can make your product more sticky, build community and deliver value on top of the product itself.</p>
<p>The tone of the conversation is critical here – and why it’s such a great marketing challenge &#8211; if you were successful in early customer development and communication you can have a really personal understanding of your customer and will be able to speak in a tone that resonates with them AND you can get away from jargon and address people like normal people in words that make sense.</p>
<p>By establishing an open dialogue, you’ll know how to apologize or change course when you mess up.</p>
<p>And hopefully, this will give you the confidence to just try something new – start a blog, host a meet-up, try talking to people on twitter – whatever you know about your customers you can leverage to engage them in new ways.</p>
<p>Now, in trying to do this ourselves at my job what I’ve noticed is that it feels kind of like middle school where maybe people won’t show up to your birthday party… but maybe they will! Or maybe 2 kids will show up and, oh, bummer, but hey – these 2 kids are pretty cool!</p>
<p>The point is to remember that when you’re trying to get engagement with your customers you just have to get out there and try – something’s won’t work, but having a misstep in marketing – if you see it early and change course &#8211; is not the same as having a product failure.</p>
<p>If you have a strong product with real value and a clear understanding of your customer – it’s hopefully something you can get past.</p>
<p>A corollary to this one – and something also mentioned in MLTGD : partner with entrepreneurs. Particularly entrepreneurs in other industries. When you’re in an industry that’s slow to change it can be really helpful to get outside your own space and go speak with people who are doing interesting things in marketing.</p>
<p>One really good example of this in Boston is AthenaHealth… they’re a company that is in their own words, “a leading provider of cloud-based practice management, electronic health record (EHR), and care coordination services to medical groups”</p>
<p>Not. Exactly. “Traditionally”. Sexy.</p>
<p>But they’ve been doing some great things in helping to support entrepreneurial ideas and bring these practices into their and I think it’s a model worth looking at and learning from – for full disclosure, I don’t work for them and or have any particular allegiances other than thinking they’re pretty neat.</p>
<p>One project from AthenaHealth does that’s particularly exciting is called “More Disruption, Please.” which is an initiative to bring health care innovators and work with them to accelerate the pace of positive change in health care. Their goal is to serve as an incubation community for fresh ideas and, potentially identify the next big thing that could transform health care.</p>
<p>On the AthenaHealth blog, their CEO Jonathon Bush wrote:</p>
<p>“To meet the increasingly wide range of interests of our clients, we have to invite others to sell to them.” he goes on to write, “By sharing access to our clients and their needs, we give up some pie, but make the pie so much larger that we are fine with it.”</p>
<p>By finding and encouraging cool new ideas AthenaHealth is finding a way to engage in activities that very well might fail without threatening their own brand. And they’re also tapping into new ways to reach their customers. More Disruption, Please is far from marketing as usual but it’s certainly something that’s helping AthenaHealth identify new products and services that fit their market and are allowing the company to be well positioned as the first to have access to new promising technologies.</p>
<p>Ideas like this will allow the health sector to encourage entrepreneurs to take risks, and will allow us to cross industry lines and take advantage or great ideas from tech, mobile and social companies.</p>
<p><strong>3. Free Your Content</strong></p>
<p>This is the most important, the most difficult and potentially the most rewarding way in which I think we can have more fun in marketing.</p>
<p>Similarly to when we were talking about failure – there’s a natural allergic reaction to freeing content in industries driven by intellectual property, trade secrets and an ability to publish new research.</p>
<p>But as marketers we can look for what kind of interesting content you *can* put out their for free – the stories of WHY you do the things you do as a company.</p>
<p>Real cool example of an “annual report” produced by Warby Parker. They showed some baseline metrics for the company and also reveled a lot about their culture, growth and future direction. Can you imagine if your doctors office or the MBTA produced something like this? Wouldn’t that be a cool piece of marketing collateral? Wouldn’t it make you feel like they were more open and trustworthy?</p>
<p>Or maybe you actually need to look to not your customers, but your customers customers. Maybe they are really interested in a “how things work” look at the industry and you can partner with your customer to become part of that conversation. –</p>
<p>For example – my boss and I went to this printing company the other day in Dorchester the other day. We weren’t super excited about going because &#8212; it’s a printing company. But as we were evaluating firms to print and ship our marketing collateral they had suggested we come there are see the facility.</p>
<p>So. Smart.</p>
<p>It ended up being a really interesting afternoon and we got to see some incredibly cool technology that lets them do all sorts of fancy custom, collated, personalized awesome printing.</p>
<p>That got my marketing brain spinning with ideas for them about partnering with their clients to make behind-the-scenes videos that they could share with people about the really neat company they’ve built.</p>
<p>That’s something anyone can do, without making your legal team break out into hives. You can find that activities that are interesting and let people take a look inside your business.</p>
<p>Why is this important? Why do I feel so strongly that unsexy industries should go directly to the customer, embrace failure and free their content?</p>
<p>I started off by saying that having more fun in typically staid industries is a way that marketers can have the most impact on their companies and on the world.</p>
<p>Our generation is leading the transition to a world where reputation is built not on infallibility, but on transparency. More and more we are beginning to demand that the companies who produce our goods and services speak directly to us, in our language and about our concerns.</p>
<p>As the Millennial generation we’re leading this charge, but we’re not the only ones it benefits. Talking about the how and the why of activities within the health system, public services and other ‘serious’ industries will bring an unprecedented level of transparency. It’s no longer good enough to do things because “that’s the way it’s done” &#8212; when we start to explain some of these things out loud, breaking down complicated ideas and engaging our customers maybe we&#8217;ll start to have real proof that certain tactics don&#8217;t actually make sense at all.</p>
<p>And as marketers, if we can quantify and qualify that kind of data from our customers and use it to provide feedback to management and product development I think we can be the conduit for real and meaningful change in these important fields.</p>
<p>The final slide I have here I don&#8217;t think he author was trying to be particularly profound, but it struck a chord with me. Luckily I’m at a company that wholeheartedly embraces trying new things in marketing, but the old style of marketing and the mindset that’s so pervasive in many companies and industries is like linoleum covering up the simple, geniune conversations we could be having.</p>
<p>I think in marketing right now we have such an awesome opportunity to get back to having these real conversations with our customers. As marketers we can help our companies peel back the layers of corporate jargon and opaqueness that have built up over the last few decades. There couldn’t be a more important job in industries like health care where lack of transparency and complicated terminology have contributed to a totally backwards system.</p>
<p>So, go forth and peel back the linoleum. Good luck.</p>
</div>
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		<title>The Peoples&#8217; Club</title>
		<link>http://turninguptheawesome.com/2013/01/05/the-peoples-club/</link>
		<comments>http://turninguptheawesome.com/2013/01/05/the-peoples-club/#comments</comments>
		<pubDate>Sat, 05 Jan 2013 18:03:10 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[business]]></category>
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		<description><![CDATA[Jolie O’Dell wrote a fantastic smack down of some misogynistic marketing recently. The company at fault had a bunch of sexified disembodied lady body parts drapped around some sound system to try to get people to attend their booth at CES. Cool, guys. Creative. But what really made me pause was the last note in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1358&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Jolie O’Dell wrote a <a href="http://venturebeat.com/2013/01/03/play-with-my-v-spot/">fantastic smack down</a> of some misogynistic marketing recently. The company at fault had a bunch of sexified disembodied lady body parts drapped around some sound system to try to get people to attend their booth at CES.</p>
<p>Cool, guys. Creative.</p>
<p>But what really made me pause was the last note in her article:</p>
<p>&#8221; *<i>Note: Dirk Marketing is run by Angie Dirk, a woman. Patriarchy wouldn’t be patriarchy without women’s participation, and we wish Ms. Dirk would have had the wherewithal to do better work and demand higher standards of her clients.&#8221;</i></p>
<p>Here’s where I don’t have any answers. In 2013 when we talk about being ‘one of the boys’, I think what we really mean is being able to develop the kinds of relationships with people where you can be both casual and off-the-cuff when the situation calls for it and then be highly professional and buttoned-up when the situation calls for that.</p>
<p>More frequently today, thank goodness, that’s not a gender-specific ‘Boys&#8217; Club’ but a gender-neutral &#8216;Peoples&#8217; Club’ – meaning people with personality, not just some body at a desk staring at a computer screen. It’s a real skill to be able to develop those relationships and switch back and forth at will. It’s also the place where you end up being super-productive, creative and happy. (I&#8217;m lucky in that this is how the large majority of my professional experiences are and have been.)</p>
<p>I think, though, that it can be challenging for women to figure out the line between this kind of healthy banter and the kind of negative actions that are detrimental to the advancement of women in the workplace. With so many men still dominating a lot of businesses, I think for some women it still feels like this kind of relationship is still exclusively male, so you need to bend to misogynic attitudes if you want to play the game.</p>
<p>I don’t have an answer and I don’t know how to teach anyone how to find that line. But I do think it’s possible to not to freak out about things that just don’t matter while being able to put your foot down and tell it like it is when something <span style="text-decoration:underline;">does</span> matter, with everyone in your life.</p>
<p>Maybe Ms. Dirk at this ad agency thought the ad was just ‘boys being boys’. But they weren’t acting like people and it’s an idiotic, cheap campaign. She should have called them out on that, no matter how much she wanted the contract or to maintain the relationship.</p>
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		<title>A two-fer + guacaritas</title>
		<link>http://turninguptheawesome.com/2012/08/16/a-two-fer-guacaritas/</link>
		<comments>http://turninguptheawesome.com/2012/08/16/a-two-fer-guacaritas/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 11:05:46 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[business]]></category>
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		<description><![CDATA[Whew! Summer is busy, huh? Yessir, it is. That’s why you’re getting two short Intelligent.ly class recaps in one, with a side of guacaritas. Cheers! First. Usability Testing. When I was a child my dad would send me off to school by saying, “Another day, another chance to excel.” Now, before you assume I grew [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1344&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Whew! Summer is busy, huh? Yessir, it is.</p>
<p>That’s why you’re getting two short Intelligent.ly class recaps in one, with a side of guacaritas. Cheers!<a href="http://olegrill.com" target="_blank"><br />
</a></p>
<p>First.<strong> Usability Testing.</strong></p>
<p>When I was a child my dad would send me off to school by saying, “Another day, another chance to excel.”</p>
<p>Now, before you assume I grew up in some tiger-parent-pressure-cooker, what he meant by that was only that you don’t need to wait for a soccer game or a big test to be excellent. You can kick ass whenever you want.</p>
<p>I bring this up not because its sound advice, but because what I learned about usability testing was kind of the same. You don’t need to be all crazy about waiting for the right time and investing in expensive tools. Just do it. <a href="http://blog.intelligent.ly/2012/08/usability-testing/" target="_blank">There are lots of free/cheap tools. </a>And once you start, it gets easier. So go. Test away.</p>
<p>Second. <strong>Getting Your Ideas Shovel Ready</strong></p>
<p>On the topic of free tools. I’d never seen <a href="http://www.balsamiq.com/" target="_blank">a wireframe program</a>. This was revolutionary (lay off me, bro. I was a poli sci / bio major. and the internet had just been invented).</p>
<p><a href="http://blog.intelligent.ly/2012/08/engineering-ideas/" target="_blank">Cort</a> set out a solid overview of how you should think about a project before bringing in engineers.  One question he brought up that made a lot of sense was, ‘What is our problem and what are the fewest things we need to solve it?’ It’s pretty easy to think about all the things you <strong>could</strong> solve, and forget about solving the one thing you set out to do. Truth be spoken. And thanks for the t-shirt. #brandlove</p>
<p><a href="http://turninguptheawesome.files.wordpress.com/2012/08/27f1f234e74f11e1958512313d149824_7.jpg"><img class="alignleft size-medium wp-image-1345" title="27f1f234e74f11e1958512313d149824_7" src="http://turninguptheawesome.files.wordpress.com/2012/08/27f1f234e74f11e1958512313d149824_7.jpg?w=300&#038;h=300" alt="" width="300" height="300" /></a></p>
<p>BONUS: <strong><a href="http://guacaritas.eventbrite.com/" target="_blank">Guacaritas</a>.</strong></p>
<p>Yum. Corey from <a href="https://twitter.com/getonthebar" target="_blank">@Onthebar </a>was pouring some delicious <a href="https://twitter.com/getonthebar" target="_blank">Taneto teQuila</a> margarita-ish cocktails.Pleasantly surprised about the number of health start-ups in attendance. Interesting discussions about how many will have a real impact vs how many are just trying to do social in the health space (that… probably… won’t work. happy to debate about it, though.) AND <a href="https://twitter.com/ideapaintjeff" target="_blank">my cousin</a> showed up. Surprise family reunion. The best. Great night. Thanks <a href="http://www.intelligent.ly/" target="_blank">Intelligent.ly</a>!</p>
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		<title>These people</title>
		<link>http://turninguptheawesome.com/2012/08/12/these-people/</link>
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		<pubDate>Sun, 12 Aug 2012 16:56:41 +0000</pubDate>
		<dc:creator>jacquiamiller</dc:creator>
				<category><![CDATA[genetics]]></category>
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		<description><![CDATA[It&#8217;s your fault that I cry at every @storycorps, can&#8217;t sleep in if it&#8217;s sunny out and value my library card more than my credit card. &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Thank you. Happy 30th. &#160; &#160; (Anniversary, that is. Though I might believe it if you said birthday.)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=turninguptheawesome.com&#038;blog=26940856&#038;post=1338&#038;subd=turninguptheawesome&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s your fault that I cry at every @storycorps, can&#8217;t sleep in if it&#8217;s sunny out and value my library card more than my credit card.</p>
<p><a href="http://turninguptheawesome.files.wordpress.com/2012/08/001d66f0e41411e1bacf1231380f8dc9_7.jpg"><img class="size-medium wp-image-1339 alignleft" title="momanddad" src="http://turninguptheawesome.files.wordpress.com/2012/08/001d66f0e41411e1bacf1231380f8dc9_7.jpg?w=300&#038;h=300" alt="" width="300" height="300" /></a></p>
<p>&nbsp;</p>
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<p>Thank you.</p>
<p>Happy 30th.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>(Anniversary, that is. Though I might believe it if you said birthday.)</p>
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