that’s all i’ve got for you right now. but i think that’s enough. don’t you?
Pre-rant disclaimer #1: Between school and career I am certainly over-saturated with branding and marketing philosophy.
Pre-rant disclaimer #2: I have a strongly negative stance on bottled water.
Nonetheless: a spot for Voss Water came on today that made me ashamed to call myself a copywriter. For context, this was the sponsor sound bite for The Moth podcast (The Moth is a weekly podcast that features true stories told live at their shows in New York and across the country, it’s awesome). The first plug wasn’t so bad:
Like Moth storytellers, Voss is more than meets the eye. It’s natural artesian water from Norway, bottle at the source, and is committed to the pursuit of operating with a zero carbon footprint. Through the Voss Foundation, Voss is committed to delivering clean water to sub-Saharan Africa. Voss. Look deeper. Join in the conversation at facebook.com/vossworld.
The sentence structure here was kind of annoying because the artisan water itself can’t really be committed to carbon neutrality and also, I really don’t want my water to be more than meets the eye. I want it to be just… water. And the parallel to Moth storytellers is a stretch, but fine. Ok. Carbon neutral, water in Africa, sponsoring a good podcast. Great.
What really rubbed me the wrong way was the end-of-podcast sponsor spot:
Voss is the perfect pairing for your special dining moments. A night worth talking about *always* starts with Voss on the table, because with Voss comes great conversation and with great conversation comes a story worth sharing. Look deeper into the art of conversation at facebook.com/vossworld
Good marketing is supposed to evoke the emotions that people associate with your product, true. Social media is about starting conversations, also true. Creating a story around your brand is important for both of these components, yes. But it’s like Voss took those facts at surface level and made it a campaign. Guys, you have to dig a littler bit deeper.
And it’s horrible copy writing. Don’t tell me my significant nights always start with fancy bottled water, you don’t know me. Finally, don’t juxtapose this junk with the fantastic storytelling of The Moth.
Sorry Voss, nobody’s perfect, but I think you’re doing it wrong.
According to Google translate ‘Schnellensteigen’ means ‘fast rise’ in German. Which makes sense and sounds appropriately and totally demonic* as it is the name of this insane trail run we did every fall for ski team in college. Up Mt. Greylock, mach schnell!! The Schnellensteigen was an amorphous cloud of dread that hung over fall semester and motivated you at every practice so as not to, um, die**.
Apparently time heals all wounds. Just signed up for a trail race at Blue Hills. Looks like fun, right? Right.
*like most words in Deutsche.
**At least for the alpine skiers. Nordic skiers would yawn at the top and be done with breakfast before the downhill team was halfway up the hill
but sometimes its hard not to feel like this…
Possibly the greatest sports interview of all time. All time? All time, all time.
Thoroughly enjoying this playoff season so far. But I miss Perk. And Scal. Obviously.
As a young unmarried young female I’ve always kind of had a “sure whatever if i decide to get married I’ll probably change my name. seems easier” attitude. Now, I have a diploma with my name on it and someday in the near future will have another one. And I have a professional reputation and yada yada yada. But people get married and change their names. That’s cool, I’ve always been pretty ok with it.
But then today I signed up to reserve a username for Stellar, which is a website sharing thing from @kottke. I signed up solely on the basis of the fact that I like most things that come out of the Kottke shop. But the thing is that I automatically typed in “jacquimiller” as my reserved name… because its my name and also my twitter handle and because I subscribe to the philosophy of the online world exemplified here.
And for the first time in my life (I think) I had a negative reaction to the thought of changing my name. I’m assuming that our emails and twitter names and whatever comes next are only going to become more important and, frankly, I spend a LOT of time in the online world. And it seems a LOT harder to change your online “brand name” than it is to tell all your acquaintances to refer to you as Mrs. So-and-So.
So there you have it. I’ve come to a point where I feel more that I’ll want to keep my birth identity than want to ditch it. Through the magic of the interwebs.
Will Weider, CIO of Ministry Health Care and Affinity Health System, writes a fairly compelling blog about being the Chief Information Officer of a large hospital system. You can find it here.
Today, he sharply (and justly) criticizes a horrible Windows commercial. Basically the commercial conflates cloud computing with both remote access and being idiotic. Between this and their “a phone to save us from our phones” ad campaign I’m going to go ahead and say that Microsoft is… well… as a generally unapologetic Apple fanlady my opinion is wholly irrelevant. But check the links and come to your own conclusions.