Category Archives: ideas

This is my city. Running is my happy place. Writing is cathartic.

On the Sunday night before Patriots Day I laced up my sneakers and jogged down Norfolk St in Cambridge. I took a left, then cut over to Hampshire and down through Kendall Square. I crossed Land Boulevard, ducked under the bridge and did a quick loop around that weird pond in front of the mall.

Back out by the Cambridge Yacht Club, I picked up the pace and started cruising along the Charles River path. It was dusk and groups of runners were all out doing their pre-marathon tune ups. I smiled with them and with my city and with the gorgeous night and with the perfect day to come.

The skyline was sparkling and, even though I’ve taken this Exact. Same. Picture. at least a few dozen times, I pulled out my phone and snapped it again. “Lookin’ good, Boston,” I thought. “Happy Marathon Eve.”

2013-04-15 18.33.39

Writing is cathartic for me. And I’ve taken the past week harder than I might have expected. So I’m writing.

The where-were-you brief: At my friend’s house, on Hereford and Newbury. I was leaning way out of the first floor window to cheer on runners when I felt the bombs go off. Then we smelled smoke, heard the sirens, saw a marathon of people running back down Hereford collide with runners still en route to the finish. I started refreshing Twitter like crazy.  Someone turned on the TV. We began ushering stray runners into the house. A cop told us to shut the windows.

Some of my medically trained friends ran to the scene. Others comforted the displaced runners with blankets, beverages and food. We checked in with our people. It was awful and confusing, but I was so, so, proud of how my friends inside and the whole city outside seemed to be responding. Truly – it felt like we all just knew that this is how you come together, this is what you do.

None of my inner circle were hurt or killed. I am forever thankful for that. But like everyone else in this truly tiny city, I’m only a connection or two away from those who lost everything. It’s impossible not to feel like this was a personal attack. Like a flap of the butterfly wings and the scene would have shuffled. It could be any one of us devastated.

Last week as the police looked for the killers, with this closeness of our small city heavy on my mind, I found myself repeating Martin Richard’s words over and over: No more hurting people. Peace. It was a loop that didn’t stop. The words just kept playing in my head.

This is my city. Running is my happy place. There is nothing, nothing more pure and innocent and near to my heart than the people who come out and cheer on Patriots Day. I’ve run two marathons and I know for a fact: normal people cannot run 26.2 miles with out the people who watch marathons. Running a marathon is a selfish endeavor and the spectators give selflessly of their time and energy and love simply to help others overcome their own self-doubt. It is beautiful. (A writer that I really like put this in a way that hit home, I’m borrowing from her to help put the idea down in words.)

Who are these evil bastards. You did NOT do this to these amazing people in this amazing city. No.

No more hurting people. Peace.

Meanwhile, I was feeling horribly, horribly guilty. Worse things than this happen all the time. Sandy Hook. Was worse. From a sheer loss of life and catastrophe of the human condition. I think Sandy Hook was worse. And that’s just the most recent. Of course I felt horrible then. But I didn’t dwell on it. I didn’t hunt for news or change my facebook banner and start using supportive hashtags. I didn’t give money. Now I was feeling so guilty and selfish for feeling so miserable and angry. Meta-guilt on the selfish anger on the deep sadness.

On Thursday night I was in DC, at a conference. Still checking Twitter every, oh, 30 to 45 seconds, when I saw that a cop had been shot at MIT.

“Oh, eff.” I tweeted. Not realizing yet that it was connected. What followed and watching the ensuing chase through twitter and the police scanner was a crazy experience in real-time news. Worthy of a blog post in and of itself. But when I finally went to sleep at 3:30 on Friday morning it seemed possible that they might, maybe, figure out who did this. Maybe we’d get some answers.

My alarm went off at 5:30 so I could send a draft of something to a colleague. I kept checking Twitter incessantly and at some point it became clear that the killers now had names. And an address. And – ohwhatinthebloodyhell – they’re my neighbors.

For the rest of Friday in DC I watched my street on the news, monitored the lock down, sent texts to neighbors and checked our building Facebook page. My favorite day, my city, my sport and now my NEIGHBORHOOD?  This seemed ridiculous. Again with the sadness and the anger and then the guilt for being selfish, because of course this isn’t about me and I’m fine and my people are fine, so stop freaking out about the fact that you’ve been living 400 feet from two murderers.  But it was like a vortex for a few days – I just wanted to know more and more about the two killers, try to understand, catch a glimpse of something, anything, that could have tipped me off or shown me a sign. I kept reading even past the point where there was anything new to read. It was all encompassing. I came down with a cold – made myself actually sick over it.

Finally, today, I let go of the guilt part.

During the moment of silence on Monday I went down to MIT and stood in the human chain for Officer Collier. I held hands with two strangers and then walked over the bridge and cried at the memorial near Boylston. I went for a long run tonight and listened to an amazing live radio discussion on WBUR. I decided that it’s pointless to feel guilty about my feelings. There are more positive things to do with these feelings.

I’m going to thank our police officers and first responders without restraint. I’m going mourn deeply for the lives lost. I’m going to try to understand other people, where before I might have just written them off. I’m going to cheer for the injured as they learn to walk and run again. I’m going to do my darndest to get a number and run Boston next year and I’m going to turn right on Hereford and left on Boylston and cross the finish line with a giant grin on my face and I’m going to hug the living daylights out of the first spectator I see.

We’re one Boston and we’re one human kind.

No more hurting people. Peace.

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Recently in Awesome

Just some things I’ve starred / noted / pocket-ed lately.

Oracle. Being awful. This made me so irritated. Was happy to see someone (@andrewparker) noticed, and wrote something about it. via the Gong Show

A nice presentation with good advice about blog design. via Note and Point

Remember David Hammons? I freaking loved this part of art history. via Things Neatly Organized

Sometimes I wonder what is an actual ‘good’ outcome for a startup. via AVC

“Time and again, our storage formats become obsolete because we stop making the machines that read them—think about video tapes, cassettes, or floppy disks.” via National Geographic

Mmmmm, font. via the Font Feed

“There are some things you learn best in calm, and some in storm.” via but does it float

I’m not sure I’d call this minimalism. But it is fun. via Design Milk

“If my work is reductionist it’s because it doesn’t have the elements that people thought should be there. But it has other elements, that I like.” – Donald Judd. [speaking of minimalism]

I’m not there.  via Laughing Squid

“Who owns your UX philisophy?” via Brad Feld

And these two that may not seem related but I’m really trying to make time to write about why they are, actually, very related

Sriracha sauce and the Republican party 

Marketing Makeover for Unsexy Companies

I had the pleasure of speaking at the FutureM conference last year in their 20/20 track. It took me awhile, but I uploaded the slides here.

This is what I had to say… or at least what my notes said I was planning on saying:

Verbing Nouns for Adjective Subjects

In last week’s journey into learning at Intelligent.lyMike Troiano took a whole bunch of us to school teaching us how tell our brand story, a.k.a. positioning – here are the slides!  They are informative and also aesthetically pleasing.

The short story of Mike’s branding framework goes like this:

For [target] who are [segment], [brand] provides the [category] with [distinction] because of [proof].

  • target – actionable universe of buyers
  • segment – key, predisposing attribute: one question that defines your segment in a target audience
  • brand – name you call yourself
  • category – competitive frame for the buyer
  • distinction – what makes you unique
  • proof – perceived evidence of truth

Everyone is the class partnered up and tried to come up with their sentence.

This is hard.

Even when all you do all day [and night and at brunch and at parties and ohmygodihatemyself] is talk about what you’re working on. It’s still really challenging to write a good sentence. Mine got destroyed. It was way too long, and didn’t really differentiate and yea, keep working. But every comment I heard from the other folks in the class (thanks Gemma!) was so helpful that it’s embarrassing they even had to say it out loud.

Of course, this is not really embarrassing – it’s great. This class gave me some great new framing tools for positioning, but of equal import it let 30 of us get together and crank through words to ratchet up a little higher on the way to a solid positioning statement.  An hour and a half well spent. Let’s do it again sometime.

 

 

Sidebar: I particularly liked Mike’s framework because sometimes I play my own Mad Lib game in my head where I try to describe a brand as “verbing nouns for adjective subjects”. Like, New Balance: designing sneakers for innovative athletes. Or, the Gates Foundation: donating money for big-thinking humanitarians. This is a fun game – you should play it with your friends at parties. [If your friends are super nerdy. (And maybe make it a drinking game first. {And let me know if you have any success with that - we should be friends.})]

you’re doing it right. thoughts and articles on health, science and tech.

Three synchronous article in the Washington Post, WSJ and Forbes caught my eye via the Twitters over the weekend. Taken together, the articles seemed to me to offer a compelling argument for why the health and wellness sector should be set for wholesale transformation. The manpower, need and mindset seem to be in place.

While each post alone wasn’t overly encouraging, these pieces in three major news publications in the same weekend made me very happy to know that a whole pile of people are working hard to try something different in health care – whether in treatment, delivery or prevention – it’s all important.

So, for everyone willing to offer a suggestion or provide a real alternative… seems like the world is starting to notice and I think you’re doing it right. Let’s keep going. With intention. Word?

Here are the articles:

Continue reading

A huge upside of technology has been its democratization, giving ordinary access to information and tools that had previously been the preserve of the few. Industry after industry has seen the creative destruction wreaked upon it as Internet technologies pull down walls. Health care has, so far, remained relatively unscathed. For how much longer? – Wall Street Journal, Jan. 19, 2012

Not much longer, I’d venture. Full piece by Ben Rooney here.

Another question this article poses:“Is there a danger that the regulatory framework is going to impede the benefits that can be accrued?”

Absolutely.

A huge upside of technology…

Reverse Engineering

You know what I really love about part-time grad school? I’ll tell you. The mandatory 1- and 2- credit pass/fail courses. Love. Them. Nothing says “totally worth your time and money” like a nice round “P” on your transcript. Amiright? No. Not at all.

I digress. I’m currently in a (1-credit) exec skills class that meets from 6:00-9:00pm every night for four days. As you might imagine, this is not exactly something I “want” to “do” after working a ten hour day. So, on our morning run, A and I brainstormed ways to make it more fun.

“Maybe I’ll live tweet the whole class,” I said, only somewhat joking.

“And you could make a Top 10 list of things the professor says,” she replied.

“Yea! Great idea!” I answered. “I’ll just write down anything funny or interesting.”

And that, my friends, is how we reversed engineered a technique known in some circles as, “taking notes.”

Rev-o-freaking-lutionary.

I live tweeted my class on paper.

Ask not, what your brunch can do for you…

Here’s something I learned as a political science major: everyone is wrong, about everything.

I have a hard time 100% supporting any platform (obvious civil liberties aside), because there is always another angle to consider and most points of view have indefensible weaknesses.

That said, if someone wants to run for office on the premise that all Americans should serve at least a fiscal quarter of compulsory brunch table-waiting, I could really get on board. Credit to this guy Matt we met in Rhode Island over the weekend but, you guys, conscription Sunday brunch. Yes.

Newport Matt for President 2012.

yum. brunch.

“I think great brands create the “end state” first. When launching a new product, marketers are not very specific about how a product actually works. They express more about the result. They talk about what you will feel or what you will be like if you choose to engage with that brand or that product. The Apple commercial in 1984 was a great example of this. There was very little about the product in the spot. It was all about the aftereffect of the product.” - Stanley Hainsworth on creating the Starbucks, interview in Fast Company with Debbie Millman

Image from Fast Company

Interesting interview about creating a consumer culture. It also goes on to talk about market research:

“Yes, we did a lot of market research. It was interesting coming to this considering my background at Nike, where ideas were validated by gut instinct, not the consumer. [...] As Howard Schultz used to say, ‘If I went to a group of consumers and asked them if I should sell a $4 cup of coffee, what would they have told me?’”

I’m also reading (well, listening to) The Lean Startup by Eric Ries, which talks about the importance of continuously launching product to see how customers react, rather than trying to predict ahead of time what they want. Seems like the key, which isn’t discussed in the Fast Company article, is being able to try ideas based on what you “feel” might work, but then having the quantitive analysis in place to understand if your gut decisions were right. And even more importantly, being able to change course and try something new when you’re wrong.